Category Archives: Food

AND AGAIN! NUTELLA’S NEW SHAME AD

Fewer ingredients are better, right? At least a new Nutella ad wants us to believe that. “It’s 7 ingredients, and that’s it. Our recipe does not contain colorants nor preservatives. It’s this quality that makes Nutella so good. ” Let’s take a closer look, shall we? Continue reading

HALL OF SHAME: MISLEADING NUTELLA ADVERTISING

What a shame! Thanks to a recent Nutella advertisement in France I learn that “Nutella has its fair place at breakfast, as part of a balanced diet.” What? I may have misread? I admit, my eyesight is getting worse… OK, I read the advertisement again… and still, it’s indeed written word by word… Continue reading

SMOOTHIE OR JUICE? “GREEN IS THE NEW BLACK”…

Nowadays we find smoothies and juices on mainstream restaurants’ menus, still, I am often asked about the difference between smoothie and juice, and also, which of both is “better” … Continue reading

FUSION CUISINE REINVENTED

When talking about nutrition and healthy eating one of the common comments will be “but, eating is about pleasure”! Exactly, eating shall be pleasure. To be precise, eating shall also be pleasure.

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SUPERFOOD-MARKETING

Take for example goji berries, raw cacao, maca powder, meringue extract, green powder and acai: What do they all have in common? Well, these items are very likely considered “superfoods”. Indeed, the word “superfoods” sounds smart and fancy. But are superfoods – as we are made to believe – really “better”, “more potent”, “more nutritious” and “ideal for boosting our health”?

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