Seeing the cathedral Notre-Dame of Paris in flames, watching parts of historical heritage disappear, I was observing carefully the impact this event had on people: spectators in tears, under shock, speechless. There was a lot of sadness and disbelief. So I asked myself, what if the flames had rather reached our inner realm where we nourish an erroneous, yet reassuring, belief system that things are permanent? Continue reading
What does a super-obese model on the October cover of Cosmopolitan UK magazine tell us? That we shall embrace different forms of beauty? That obesity is not an issue as long as it is embraced? Or a very misleading message for women? Probably a bit of everything… Continue reading
“He has still not answered my email”, “She again criticized my idea during the conference call”, “Why I am not invited to this meeting?”… Often, our emotions will ride very high, very quickly: sadness, fear, angriness, hatred and grudge.
What happens then? Generally, we react while stilling being submerged by emotions (often not felt consciously): the angry reply with n+1 and n+2 in copy, withholding information, cutting communication, even wishing to quit one’s job or a bit of “sabotage”… Good bye efficacy, productivity and professionalism… Continue reading
… And yet, “healthy eating” clearly has a peak season in spring and summer. “Sunny days are ahead, I have to get back in shape”, “Soon we go to the beach”… Continue reading
Fewer ingredients are better, right? At least a new Nutella ad wants us to believe that. “It’s 7 ingredients, and that’s it. Our recipe does not contain colorants nor preservatives. It’s this quality that makes Nutella so good. ” Let’s take a closer look, shall we? Continue reading
What a shame! Thanks to a recent Nutella advertisement in France I learn that “Nutella has its fair place at breakfast, as part of a balanced diet.” What? I may have misread? I admit, my eyesight is getting worse… OK, I read the advertisement again… and still, it’s indeed written word by word… Continue reading
The Finance Director is firm: “No, this is far too expensive, impossible to authorize this purchase! “. The Marketing Director argues: “But this investment is very important! Our product will be even more appealing and interesting! »… A typical discussion in a management committee… Continue reading