Category Archives: POSTS IN ENGLISH

AND AGAIN! NUTELLA’S NEW SHAME AD

Fewer ingredients are better, right? At least a new Nutella ad wants us to believe that. “It’s 7 ingredients, and that’s it. Our recipe does not contain colorants nor preservatives. It’s this quality that makes Nutella so good. ” Let’s take a closer look, shall we? Continue reading

HALL OF SHAME: MISLEADING NUTELLA ADVERTISING

What a shame! Thanks to a recent Nutella advertisement in France I learn that “Nutella has its fair place at breakfast, as part of a balanced diet.” What? I may have misread? I admit, my eyesight is getting worse… OK, I read the advertisement again… and still, it’s indeed written word by word… Continue reading

CONFLICTS IN OUR “INNER” MANAGEMENT COMMITTEES

The Finance Director is firm: “No, this is far too expensive, impossible to authorize this purchase! “. The Marketing Director argues: “But this investment is very important! Our product will be even more appealing and interesting! »… A typical discussion in a management committee… Continue reading

LEARING TO WALK… AN INSPIRATION

How many times, after disappointments and – what we label – failures, do we throw everything (including ourselves) in the waste bin or actually give up? A professional project not taking off quite yet, repeating mismatches in romantic relationships, eternal attempt to get physically in shape… Well, what if children could give us an extraordinarily inspiring life lesson when it comes to believing in ourselves and persevere in our ventures? Continue reading

READY FOR CHANGE? IN FACT, NOT REALLY…

Adapting new lifestyles, removing unhealthy food items for our diet, sticking to healthy choices over time, integrating them in our daily routines,  – all rather straight forward – and still, most of us, never get there. We find all the (wrong) reasons and excuses  for staying put where we are. Hence, are we really ready for change? Continue reading

BEING IN LOVE… OUR CULT WITH PROTEIN

“Where do get your protein from?” is probably the most frequent question a vegan gets asked. Interestingly, we never discuss the appropriate amount of daily protein-intake, nor health issues associated with hyper-protein-diets. Protein is still the key nutrient we worry about. Continue reading